Direct Marketing 

Association of Detroit 

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Scott F.Thornton

Managing Director of WHOLEBRAND 

dmaD Program and Marketing Chair

Mr. Thornton's business, branding and advertising stamp has marked many of the most successful global and national brands. Scott has held Director, Managing Partner, Executive Vice President and President positions at the global firms of Grey, Saatchi & Saatchi, CME, Bozell Worldwide, FCB Worldwide, BBDO and Omnicom.

He played global board and operational roles in the merging of 10 multinational advertising firms while helping to establish and grow the advertising agency holding company model at Interpublic Group and Omnicom. Clients currently seek his go-to-market strategic expertise through his company; WHOLEBRAND. 

He has applied his expertise in seminal work for business and marketing strategy, change and expansion management, mergers and acquisitions, organizational structure, network creation, new business development and C-level leadership in multinational, private and public organizations ranging from 70 to over 20,00 employees.

Scott is on the board of the Wayne State University Physician Group, The Direct Marketing Association of Detroit, has held past board positions with BBDO Detroit, FCB Worldwide, Bozell Worldwide, The Red Cross, The Boy Scouts of America and PALS International. Formerly a committee member of the National Multiple Sclerosis Society and served on the Advisory Board of the Wayne State University School of Business Administration.


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