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Educational Seminar and Luncheon Keynote

Friday, February 27, 2015

7:30 am - 1:30 pm

Westin Southfield


Education Session – Cooking with Creativity 


We’ll start the day with the education seminar where marketing professionals Jennifer Ellsworth and Pat Quinlan will teach us how to “Cook with Creativity”.  We’ll start with recognizing and defining what tools are necessary for successful creativity and any organization which will include:

  • Defining creativity
  • Recognizing challenges
  • Reviewing the creative process
  • Comparing and contrasting divergent and convergent thinking
  • Identifying necessary roles

Then, we’ll jump into how you can apply these tools/tactics and discuss unique marketing situations where creative decision making and process is essential.  We’ll then discuss proper approaches for integrating the consumer into your creative decision making processes, including some co-creating techniques such as crowd-sourcing as well as more traditional methods.


Jennifer and Pat are looking forward to sharing their experiences, beliefs and favorite recipes for success!


Luncheon Session – The Digital Marketplace

After the morning seminar, we’ll follow up with a luncheon where guest speaker Kim Garreston will focus and provide insight into the digital marketplace:

  • Rising technology and how it’s changing the marketing landscape
  • The conversion of physical locations into engagement platforms (retail stores, stadiums, etc…)
  • Trend leading venture capital firms to watch and what they’re after
  • And more!
In case you missed the event, here is Kim Garretson's presentation:



Event Schedule

7:30 - 8:30 am - Registration, Networking, Breakfast
8:30 - 9:45 am - Session 1
9:45 - 10 am - Break
10 - 11:15 am - Session 2
11:30 am - 12:30 pm - Luncheon Registration, Networking and Lunch (lunch served at noon)
12:30 - 1:30 pm - Keynote Presentation
                                                                                     
Generously sponsored by:



Speaker Bios


Jennifer EllsworthAfter a successful business career that includes serving as the first marketing director at American Girl, holding executive management positions at Patagonia and Williams-Sonoma and starting three successful businesses, Jennifer Ellsworth decided to turn her attention to the development of the next generation of business leaders by joining the faculty of Adrian College. She is the founder and current director of the Adrian College Institute for Creativity where she provides creative direction and resources to all areas of the college.


An award winning associate professor in the department of accountancy and business administration, Jennifer provides students her unique perspective on creative decision making in the marketing arena.


She holds a Ph.D. from the University of Wisconsin and is actively involved in The Creative Education Foundation (CEF) founded by Alex Osborne of BBDO Direct. In June 2014, her presentation, “Michigan Cornerhouse: An Eco-friendly Sustainable Option for Urban Housing” was selected from over 50 submissions for presentation at the annual conference of the Creative Problem Solving Institute (CPSI) in Buffalo, New York.


Her interests include literacy programs as well as contemporary British and American crafts and folk art.


Kim GarretsonKim Garretson has been pioneering digital innovation and marketing since the early 80s and the first generation of home computers.


Today he is the director of Realizing Innovation, a service developed with the strategic communications department of the Missouri School of Journalism. It aggregates tools, information and consulting services to help brand marketers and agencies stay on top of technology innovations.


Garretson is the founder of three digitally-focused agencies, including one now part of Interpublic Group and one focused on retail innovation. He was the co-founder of NOVO Media Group, which now is ARC Worldwide, Leo Burnett’s digital and direct arm.


Garretson also spent five years in Corporate Strategy and Innovation at Best Buy to launch content marketing, and he served as the company’s liaison to the venture capital industry.


He began his career as the technology editor of Better Homes and Gardens magazine.


Pat QuinlanAfter a corporate career that included marketing research, advertising and product management positions in the medical device and consumer appliance industries, Pat Quinlan joined the faculty of Adrian College where he has been a member of the faculty for over 30 years.


An award winning professor and student mentor, Pat has kept current through providing research, facilitating and management consulting services for organizations like Pro Medica Health System, the VA National Center for Patient Safety and others.


Pat holds MBA and JD degrees, has earned qualitative research certification through the Burke Institute, was awarded Professional Research Certification, at the Expert Level, from the Marketing Research Association and has been a featured author in Quirks Marketing Research Review. He is an active member of QRCA (Qualitative Research Consultants Association), the largest association of qualitative research professionals, where he has served on the Education Committee and is a founding member of the Michigan Chapter.


Pat’s interests mainly revolve around his family which includes his off the track Standardbred mare, Emma.


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