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  • 1. A contemporary framework for customer engagement
  • 2. How marketers have moved from campaigns to content to curation
  • 3. How to harness and use the new forms of emerging social marketing data

Chris Rouse – Session speaker

Director, Research & Audience Insights

Biography: Chris oversees all research conducted by Collective, focusing primarily on ad effectiveness studies, custom research studies for the Collective brand, and internal reporting and dashboarding.

Chris brings more than a decade of experience in online and offline research and analytics with a solid background in both dot-com and CPG. Previously, Chris was at WebMD, where he conducted and led all ad effectiveness research conducted for CPG clients and spearheaded WebMD’s Annual Health & Wellness Study. Prior to that, Chris served as Senior Manager of Shopper Insights at Unilever, conducting studies on in-store shopper behavior and consumer trip decision-making. He also spent over four years at Yahoo!, conducting online studies across the Yahoo! Network, and leading research initiatives on behalf of the Search and Marketplace business unit.

Topic: “Getting the most out of data for Customer Insight and Brand Effectiveness” 

Jonn Behrman – Session Speaker

Chief Product Officer, HookLogic


Biography: Jonn Behrman is a serial entrepreneur and digital marketing veteran. His current venture, HookLogic helps its client leverage consumer “incentives” to maximize their lead conversion rates. The company’s clients include Expedia, Overstock.com, Lithia Automotive, & MileOne. In addition to his primary web marketing focus, Mr. Behrman owns a popular Ann Arbor night club, the Necto. 

Mr. Behrman was one of the pioneers of the interactive advertising space. He founded Beyond Interactive in 1995 while still attending the University of Michigan. The Ad Agency grew rapidly into a global interactive marketing leader known for its technology and data driven methodology. Over a 6 year period the company grew to 300 employees with offices in Ann Arbor, San Francisco, New York, Hong Kong, and Mexico City. Agency client list included Oracle, Adobe, P&G, Mars, Hasbro & Reebok. In 1999, Beyond Interactive was sold to Grey Advertising, one of the world’s largest advertising companies. 

After leaving Beyond in 2005, Mr. Behrman helped launch two other Ann Arbor start-ups, Spirit Shop Inc, an ecommerce company focused on selling custom printed apparel to the educational market and uRefer, a marketing technology company designed to help businesses manage their own referral programs.  

As an interactive advertising industry leader and experienced entrepreneur, Mr. Behrman has appeared and been quoted in a variety of publications including theWall Street JournalThe New York Times, DM News, Ad Age and Ad Week. A Venezuelan native, he graduated from the University of Michigan Business School with a Computer Information Systems and Marketing degree in 1996. 

Topic: “Maximize Conversion through Intelligent Incentives”

Synopsis: Learn how consumer “incentives” are being used to optimize the sales process across a variety of industries. See how simple incentives like a $25 gift card, can tip critical purchase behavior, delivering incremental sales at a measurable ROI. Learn about different strategies to target, deliver, redeem, and fulfill consumer incentives effectively and efficiently. See incentives in action across a variety of industries including automotive, travel and retail. For example, learn how a dealer group is intelligently using $25 Test Drive offers to generate incremental car sales for less than $200 a vehicle.


Laura Patterson – Session Speaker

Author, co-founder and president of VisionEdge Marketing, Inc.


Biography: Laura Patterson’s marketing and sales career spans over 30 years having worked for both large public companies such as State Farm and Motorola and as well as start-ups. In 1999 she co-founded VisionEdge Marketing (www.visionedgemarketing.com), a data-driven metrics based strategic and product marketing company that specializes in improving marketing performance and helping organizations create a competitive advantage designed to attract, secure and retain profitable customers. The company’s customers span the globe and include well-known firms such as Adobe, Briggs and Stratton, Freescale, Howden Buffalo, ING, LexisNexis, Tektronix, TransUnion, TUV, and Southwest Airlines and smaller organizations in the computing, software, networking, medical device, life science, IT security, logistics/supply chain management, manufacturing, transportation, financial and professional services industries.

Author of dozens of published marketing and branding articles and the books Gone Fishin' and Measure What Matters and the recently published Metrics in Action: Creating Performance-Driven Organizations, Laura has served on several non-profit boards, provided programming for professional organizations such as the ANA and BMA and has served as a guest lecturer at various universities, including the University of Texas at Austin, Purdue University, Tuck’s Business School at Dartmouth College, and Stanford University. She serves on the Advisory Board for the CMO Council’s Marketing Supply Chain Institute and the Founder’s Council for the Digital Marketing Community. Laura earned her B.A from Truman State University and her Master’s at the University of South Florida.

Topic: “The Power of Marketing Metrics: Proving Marketing’s Value to the Organization”


Joel Book- Mobile Panel Moderator and MC
Principal, Marketing Research and Education Group, ExactTarget

In a career spanning more than 30 years, Joel Book has participated in the evolution of one-to-one marketing from its roots in direct mail to today’s highly interactive customer engagement campaigns powered by email, mobile, and social media.

As a Principal in the Marketing Research & Education Group of ExactTarget, Joel teaches companies how to accelerate marketing and sales performance by delivering relevant and timely information, invitations, and offers to current and prospective customers.

As a consultant, Joel has helped leading brands such as Microsoft, Hewlett-Packard, and Hasbro leverage data, content, and digital marketing technology to sell and serve customers more effectively. As a speaker and seminar leader, he is engaging and informative, and his presentations are packed with case studies and techniques that teach marketing professionals what to do and how to do it right.

Mobile Panel Topic: “How Mobile Messaging is Changing the Way Companies Sell and Serve Customers”

Jesse Hurwitz - Mobile Panelist
Mobile Product Specialist, AdMeld

Direct : 917.606.6266 | Mobile: 914.329.1006
Email:jhurwitz@admeld.com| Skype: jessehurwitz77 | AIM: jhurwitz77

Biography: As Mobile Product Specialist, Jesse leads Admeld's mobile ad operations. Prior to joining Admeld, he served as Director of Business Development for Ringleader Digital, RLD, where he was responsible for creating unique mobile solutions for major publishers. Prior to that, he spent nearly three years as a Senior Client Manager at the mobile advertising division of AOL Mobile /Third Screen Media. In that role role, Jesse managed multiple strategic, big-name brand accounts to increase reach, scale, and engagement through the use of SMS, mobile couponing, mobile payments, store locator, click-to-call and data capture campaigns. He was also responsible for managing client accounts to ensure they receive crucial information regarding mobile advertising platforms and functionality to ensure the success of mobile advertising campaigns. Prior to joining AOL, Jesse was the National Account Manager for USA Wireless Solutions. He has also held sales and advertising positions with Conducive Corporation and the HotJobs division of Yahoo.com.


David Wachs – Mobile Panelist

Founder and President, Cellit

Biography: Mr. Wachs is the founder and President of Cellit. Previous to launching Cellit, Wachs worked as a financial analyst for Credit Suisse First Boston covering small-cap tech equities. Prior to CSFB, Wachs spent several years as a management consultant for DiamondCluster International, where he focused on new venture strategy and technology management for Fortune 500 companies. Wachs is a dual cum laude graduate of the University of Pennsylvania’s Jerome Fisher Program in Management and Technology. He holds a B.S. in Economics from the Wharton School and a B.S.E. in Computer Science Engineering from the School of Engineering.

David is a frequent speaker on mobile technology and has presented at the California Association of REALTORs conference, the Advertising Research Foundation, and the National Restaurant Association. David has been interviewed by FOX News and has been quoted in numerous articles, including USA TODAY, Variety, and US Banker Magazine.



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