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dmaDetroit Educational Series: "Marketing to the Digitally Connected Consumer"


This season, dmaDetroit will be offering a series of luncheon programs on "Marketing to the Digitally Connected Consumer." This four-part series is intended to assist you in developing and refining your digital marketing strategy and tactics. Come join us for a fantastic 2013-2014 season!


Lacy, Kyle

Session 1 Topic: 5 Global Technology Trends Changing Marketing

Speaker: Kyle Lacy - Senior Manager of Content Marketing & Research for ExactTarget


Never in history have we witnessed a more drastic change in the ways customers, employers, politicians, and professionals communicate. We are on the cusp of something great.


The world of mobile, social, and email has changed everything! Consumers today have a myriad of options when it comes to interacting with your brand across all channels - and their expectations are higher than ever that the overall experience with your brand will be cohesive. 

Learn from six years of consumer research spread over 6 countries, on why and how digital consumers behave and purchase. 

Join Kyle Lacy, Senior Manager of Content Marketing & Research for ExactTarget, as he walks you through the 5 trends that are changing the way we communicate globally and how to use them to change your business and life. 

Event Details

When: Thursday, September 26, 2013, 11:30 am - 1:30 pm

Where: Westin Southfield Hotel
1500 Town Center
Southfield, MI 48075

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