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dmaDetroit Welcomes Christine Lemyze, Vice President of Marketing Global Technology Services, IBM North America

Topic:  “2011 IBM Global Chief Marketing Officer (CMO) Study”


Hear first-hand IBM’s in-depth study of more than 1,700 marketing executives from companies of various sizes, across a wide range of industries and regions.  The study reveals emerging trends and responses to the evolving scope and needs of marketing and the new skills required for marketing professionals everywhere.  IBM is pleased to share what is top of mind with CMOs.


The luncheon will be held Thursday, May 3, 2012 at the Westin in Southfield --  there is still time to register.


Attendees will learn:

  • The changing role of marketing and new expectations
  • Value of becoming a social business
  • Challenges of delivering a consistent customer experience

All attendees will receive a copy of the CMO Study, Bringing Science to the Art of Marketing at the event.

 

Event Details:

When: Thursday, May 3, 2012, 11:30 - 1:30PM

Where: Westin Southfield Hotel
1500 Town Center
Southfield, MI 48075

 

           

Christine Lemyze, Vice President of Marketing Global Technology Services, IBM North America


Christine Lemyze is an international executive and a 25-year IBM veteran. In this role,  Christine drives strategic planning, market management, solutions marketing, go-to-market strategy, demand generation and channel enablement across the GTS business lines: strategic outsourcing, grated technology services, cloud managed services and technical support services.

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