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dmaDetroit Secures Tricia Hecker, Director of Marketing for Mopar at Chrysler Group for September Luncheon

Topic:  “How Mopar markets its brand to drive sales and enhance results for the  Chrysler Group”

Detroit, MI – The Direct Marketing Association of Detroit (dmaDetroit) will host Tricia Hecker, Director of Marketing for Mopar at Chrysler Group for its September 2011 luncheon.  Come explore how the new Chrysler and Mopar have changed its marketing approach since Fiat has taken charge!

The luncheon will be held September 30, 2011 at the Westin in Southfield -- there is still time to register.

Tricia Hecker is a seasoned marketing executive whom serves as the Director of Marketing for Mopar and all After Sales Care at Chrysler Group. She has also served as Sr. VP – Product and Band Management at MasterBrand Cabinets and spent 18 years at Whirlpool Corporation in various high level marketing and cross-functional positions. Come see firsthand her vision of where the Mopar brand is going in the future and how they are going to get there.

Attendees will learn:

  • How Mopar is using a multimedia approach to its marketing.
  • Where direct marketing fits in to its overall marketing strategy

Event Details:

When: September 30th, 2011, 11:30 - 1:30PM

Where: Westin Hotel
1500 Town Center
Southfield, MI 48075



Tricia Hecker, Director -  Mopar Service and Parts Marketing  at Chrysler Group

Tricia Hecker is currently the Director of Marketing for Mopar and all After Sales Care at Chrysler Group.  She has been tasked to help transform the Mopar to a full parts, service, and overall care brand for deployment in wholesale and retail environments.  She joined Chrysler Group LLC from MasterBrand Cabinets where she served as Sr. VP - Product and Brand Management having accountability for 37 brands across the North American region including product development, product management, brand management, and brand communication.  Prior to joining MasterBrand, she spent 18 years at Whirlpool Corporation where she held a number of cross-functional roles   including sales and marketing, finance and operations, and supply chain.  She was very instrumental in the acquisition of Maytag Corporation and the restructuring of the appliance giant’s branded portfolio.   Across all of her roles, the common theme has been her passion for the consumer and bringing innovation to the products and   communications she leads.  
  Tricia holds a bachelor's degree in materials and logistics management from   Michigan State University and a MBA from University of Notre Dame.

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