Live Discussion with Garrin Kapecki, President @ FuelPop Marketing and Joe Carte, Strategic Account Executive @ Specialty Print Communications (SPC)
October 8, 12:00-1:00 @ Your Desk!
Join DMAD for the opportunity to virtually meet with Garrin and Joe for a discussion in advances in marketing tech that are transforming the value of direct mail in the overall channel mix. From high volume digital printers to the integration of tools that seamlessly tie together the online and offline sales process, these technologies are boosting engagement & response rates to new heights by connecting the messaging with their audience like never before.
Garrin Kapecki - President, FuelPop Marketing
Garrin helps brands of all sizes exploit the power of emerging marketing technologies. After departing AT&T as director of marketing communications, Mr. Kapecki has spent the last 20 years working with marketers to uncover smarter ways to engage consumers. Before FuelPop, Garrin was president of financial and B2B markets at Aspen Marketing and client portfolio leader at Epsilon.
Joe Carte - Strategic Accounts Executive, Specialty Print Communications (SPC)
Joe has spent the last 16 years as a part of the Detroit Market working with marketers to build 1:1 Direct Mail campaigns and helping them to get the most out of their data to engage with their customers & prospects. Joe works as a partner with many agencies in the Detroit Market as well as with end users nationwide touching vertical markets such as Automotive, Banking, Retail, Insurance & Health Care.