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Mike Diaz

Principal, Growth Canvas Marketing Strategy

Mike is a marketing consultant with 20 years’ experience helping companies to accelerate growth by tapping new markets.  He helps organizations to focus, optimize, and scale their marketing efforts and to build new capabilities. 

Mike held marketing leadership roles at ProQuest and Thomson (Gale) and he was formerly a software and aerospace industry analyst at the US Department of Commerce. He has presented about emerging trends in education and technology at events such as the Society of Scholarly Publishing, The Charleston Conference, Computers in Libraries, and the SIIA Education Business Summit. He is the current chair for Michigan Marketing Minds and a SIIA CODiE Award judge for sales, marketing, and competitive intelligence software solutions. 


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