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FuelPop Marketing and SPC Live Discussion - Advances in Marketing Tech

  • 08 Oct 2020
  • 12:00 PM - 1:00 PM
  • On a Zoom link, coming to you soon.


Registration is closed

Live Discussion with Garrin Kapecki, President @ FuelPop Marketing and Joe Carte, Strategic Account Executive @ Specialty Print Communications (SPC)

October 8, 12:00-1:00 @ Your Desk!

Join DMAD for the opportunity to virtually meet with Garrin and Joe for a discussion in advances in marketing tech that are transforming the value of direct mail in the overall channel mix. From high volume digital printers to the integration of tools that seamlessly tie together the online and offline sales process, these technologies are boosting engagement & response rates to new heights by connecting the messaging with their audience like never before.

Garrin Kapecki - President, FuelPop Marketing

Garrin helps brands of all sizes exploit the power of emerging marketing technologies. After departing AT&T as director of marketing communications, Mr. Kapecki has spent the last 20 years working with marketers to uncover smarter ways to engage consumers. Before FuelPop, Garrin was president of financial and B2B markets at Aspen Marketing and client portfolio leader at Epsilon.

Joe CarteStrategic Accounts Executive, Specialty Print Communications (SPC)

Joe has spent the last 16 years as a part of the Detroit Market working with marketers to build 1:1 Direct Mail campaigns and helping them to get the most out of their data to engage with their customers & prospects. Joe works as a partner with many agencies in the Detroit Market as well as with end users nationwide touching vertical markets such as Automotive, Banking, Retail, Insurance & Health Care.

About Clare Meridew:

Clare makes unsuspecting people around the world do all kinds of random things, like adopt a child, buy a car, apply for a credit card or crave ice cream. She achieves this through the integration of creativity, technology and thoughtful engagement with consumers. With more than 30 years’ experience in marketing and advertising and 20 years’ experience in the pure interactive space, Clare has held leadership roles at large traditional agencies such as Grey Advertising, GTB,  and McCann Advertising, as well as at pure digital places, like IBM and Organic. She has also presented at numerous events such as Cannes Festival for Creativity, Flash In the Can and Advertising Week NY to name a few.

Her personal life is just as complex. As an out lesbian she and her partner Michelle have been dealing with all the trials and joys that parenthood has to offer. Outside of home and work, she is an avid motorcyclist and tattoo artist, and has been actively involved with various groups, such as the Toronto Gay and Lesbian Film Festival, Aids Action Now, Kansas City and Toronto Children’s Aid Society, The Ruth Ellis Center, Toronto Public Library and Right To Play.

About Stacey Dunn:

Stacey is energized when she sees ways to create competitive advantage for clients by finding how a client’s brand can serve the human pursuit of joy. This being vital in order to engineer their long-term success. She has spent much of her early career as a brand planner before leaping into the complexities of digital strategy and has found ways to bring those two worlds together. Her 20 years of experience spans across a breadth of categories including automotive, retail, CPG, beer, healthcare and more.

For fun, Stacey loves getting outdoors, hiking, biking, camping. She likes traveling without an agenda. She fills her curious mind with reading or listening to audiobooks and podcasts. She’s a news junkie and her go-to movies are ones about fighting injustices. But what fills Stacey’s soul are her two little ones, Charlotte and Lucy.

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