Email marketing is one of the most direct and effective ways of connecting with your leads and customers.
Learn the ins and outs of email marketing from Bill Rice, CEO of Kaleidico, and Emily McGuire, Owner and Chief Email Marketer, Flourish & Grit: An Email Marketing and Automation Studio, including how to convert leads into customers, how to keep customers loyal and how to learn from the data to keep improving over time!
More about our panelists:
CEO of Kaleidico
Bill Rice is the CEO of Kaleidico, a digital agency specializing in lead generation. Bill regularly writes and speaks about designing lead generation systems and platforms that deliver consistent sales growth.
Kaleidico's practice areas focus on Banking (Lending & Wealth Management), Legal (Personal Injury & Mergers and Acquisitions), Emerging Technology, and Senior Living.
Bill regularly speaks and facilitates workshops on the topics of Lead Generation, Conversion Rate Optimization and Design, and Audience Development, and other topics by request.
Bill's presentations are tailored to conferences, events, meetings, and organizations that gather CMOs, marketing directors, venture-backed startups, and organizations looking to fuel revenue and corporate growth through digital strategies.
Owner and Chief Email Marketer of Flourish & Grit: An Email Marketing and Automation Studio
Emily McGuire is the Owner and Chief Email Marketer of Flourish & Grit: An Email Marketing and Automation Studio.
As someone who honors the grit it takes to get through this world, Emily appreciates ways to work smarter, not harder.
That’s also why she loves email marketing. It has the power to move the revenue needle through automating messaging to the right person at the right time. It’s the hidden marketing powerhouse that often goes overlooked.
You’ll typically find Emily with a cup of coffee in hand because #momlife. When her head isn’t in her laptop, you can find her chasing her toddler, reading a book or binging trashy TV.