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Attribution: Is Your Marketing Working?

  • 27 Feb 2019
  • 6:00 PM - 7:30 PM
  • Rightpoint


Registration is closed

A panel discussion about how to determine what causes your customers to take action and how to measure it.  


Kevin Krason

dmaDetroit President

Founder and Chief Visionary Officer, Biznet Digital

Kevin Krason founded Biznet as an Internet Service Provider (ISP) in the early 90s and, in 2001, he became fascinated by online marketing. Today, he's passionate about Marketing Automation technologies and enjoys working with companies from start-up to enterprise by providing the knowledge and talent necessary to design, build and manage a technology and data-driven marketing process that optimizes their marketing efforts to a finely-tuned science. He continues to share his passion for social science and economic development by teaching others how to develop a perpetual lead generation and management machine.

Mike Marnocha

Director, CMS, Sitecore MVP

Mike Marnocha is a Director at Rightpoint focused on Content Management and Digital Marketing solutions.  As a technical architect Mike helps customers identify the right technology to use and deliver results on digital platforms.  He is a two time Sitecore Technology MVP and also has expertise in AI/Machine Learning driven Enterprise Search.

Tom Thomas

Vice President of Data Strategy, Analytics and Business Intelligence at FordDirect

Tom Thomas has 24 years of experience as an executive, consultant, and entrepreneur delivering digital advertising, mobile application, and ERP solutions to the automotive, CPG, hospitality, and public utilities industries.  His team’s mission is to provide data solutions that help people and machines make more intelligent decisions within FordDirect and Ford & Lincoln dealers across North America. Tom has been a contributor to FastCompany and a corporate advisor to the Wharton Customer Analytics Initiative. He’s a regular industry speaker including events at the University of Michigan, the Innovation Enterprise Institute, IQPC’s Data Analytics Leaders Week and Dreamforce. His specialties include digital marketing analytics, media ROI, channel optimization, search, display and social media attribution. He bleeds both Hoosier and Wolverine with a CIS degree from Indiana University and an MBA from Michigan.



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