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Cristina Cecchetti

Account Director, Campbell Ewald

dmaDetroit President


With over 15 years of account management experience, including five years of experiential marketing and promotions experience, Cristina brings a dynamic perspective in how to reach people and cultivate brand relationships. Her ability to help plan innovative communications strategies helps activate the consumer journey, leading to achieving consistent and aggressive business goals. Cristina has extensive experience in the automotive, financial, recruitment and government categories across multiple disciplines from Digital, DM/EM, CRM, Social, Content, TV/Video, Events, Retail Communications and more. She also possesses a knowledge of working within a large global network across multiple agencies on several new business pitches. 

Her client roster has included large scale national clients from Chevy, Harley-Davidson, OnStar, U.S. Navy, Edward Jones, Fatherhood Initiative, and Wyndham Hotels. She is currently the Account Director for the Alliance for Lifetime Income where she was a key lead in the development of the organization, launching their brand campaign along with helping to steer their high profile MIT AgeLab Thought Leadership Summit and The Rolling Stones No Filter Tour sponsorship this year. She also has extensive experience in regional and local marketing in working with clients such as Kaiser Permanente and Consumers Energy.

Cristina was selected by the CE Leadership team to mentor students on Advertising and Marketing initiatives at the College for Creative Studies (CCS) and Wayne State University within the School of Business for multiple semesters. 

Education

Cristina has a BA from Oakland University in Communications and Advertising. She has completed specialized training in a Leadership Training course and was hand selected by the CE Operating Committee to attend the School of Business Transition to Management Course at Virginia Commonwealth University. 

Awards

In addition to winning a Cannes Lion (proudly displayed within the cases of CE), she has worked on efforts that have won several “D” Show Awards and the Creativity 39 award.  She was also the recipient of three IPG Organic Growth Awards for efforts focused on growing current client business, one of which was considered one of the largest growth awards noted by IPG within the network. Most recently, her Fatherhood work won "Best of Show" and "Best PSA" for the 2017 D Show Awards. 


Email: cristina.cecchetti@c-e.com
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