Robert Skinner is a Digital Marketing Technologist and Evangelist who used his 25+ years as an Entrepreneur and international business executive to hone his skills around the future of Digital Marketing and understanding personalization and consumer experience.
Since 2014 Robert has consulted with Ford Motor Company on creating and implementing a personalization strategy across a diverse set of technologies, web properties and applications from the OEM level to the Dealer platforms.
Skinner is well known for his ability to understand and interpret business requirements and “translate” them into a technical solution that the IT and Digital Marketing Teams can execute and deliver on.
Utilizing extensive global experience helping fortune 1000 companies plan and deliver digital experiences with home grown tools and magic quadrant technologies such as the Adobe Marketing Cloud ecosystem including AEM, Target, Audience Manager, Campaign and Analytics Robert has worked to enable smart marketing.
Having lived in Kuala Lumpur Malaysia, Amman Jordan and London England Skinner has kept a view of global business and the requirements to compete.