Direct Marketing 

Association of Detroit 

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Jim McElroy

Principle, Innovative Marketing Associates

President, Local Community Blast

Jim is a marketing and business development strategy consultant, and also heads Local Community Blast, a direct marketing company serving B2C and B2B clients in Washtenaw and Livingston counties. With more than 30 years of experience in all facets of marketing, Jim is passionate about applying innovation with compelling brand messaging to drive differentiation and growth. 

He has held diverse marketing leadership roles in both Fortune 500 companies (Masco, Ingersoll-Rand), and small firms in the areas of e-commerce, financial services, and consumer durable products. After attending a few dmaD events last year, then 1/1 networking with several members, Jim recently joined the association. 

Jim holds business degrees from The University of Michigan, plus has done post graduate work in the School of Hard Knocks. He and his wife live in Ann Arbor.

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